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ZDCL believes the timing of introducing dittoTV is critical and is born out of people's new-age viewing habits.
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To further the reach of live television, the company has partnered with Idea Cellular, to offer its users of 3G and 4G internet packs a free monthly subscription with every recharge. While the monthly subscription is priced at Rs 20, users can further save on the cost option for three months, six months and one year subscriptions that are priced at Rs 50, Rs 90 and Rs 170 respectively.
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We are proud to present a platform that will help scale up this transformation by making it affordable for people across a wide economic spectrum," he said.Īvailable via phones, tablet or personal computers across Android, Windows and iOS platforms, dittoTV is set to make the cumbersome annual contracts, satellite dishes and set-top boxes obsolete.ĭittoTV will offer all the Zee channels including ZeeTV, &TV and Ten Network, as well as Colors, Sony, SAB, Zoom, Aaj Tak, BBC, TimesNow, MTV, and so on. It will allow consumers to control where they watch television in a way that has not been possible before. "And with the new avatar of dittoTV, we aim to change the media landscape to suit the evolving media consumption preferences of consumers.
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Zee Digital expects this move to more than double the platform's reach across the country in the near future.Īccording to Punit Goenka, MD & CEO, Zeel, the digital entertainment space in India is at the cusp of a strong phase of growth. Launching today at a completely disruptive price of Rs 20, Zee Digital's mobile application dittoTV is set to to change the way people consume entertainment content on television.Īn offering from Zee Digital Convergence Ltd (ZDCL) – the digital arm of Zee Entertainment Enterprises Ltd (Zeel) – dittoTV will make available over 100 channels across Hindi, English and regional-language channels, encompassing general entertainment, sports, movies, news and lifestyle at a minimalist price of Rs 20 per month.